Glossary

Virtual Try-On

In one line: Virtual try-on uses AI and your phone camera (or an uploaded photo) to show how clothing, eyewear, or accessories look on you before you buy.

Where it works well

Accessories — eyewear, watches, jewelry, hats — are mature use cases. The AI maps the item onto your face or hand with high accuracy, lift in conversion of 20–40% is typical. Outerwear and shoes work reasonably well. Body-fit garments (dresses, tailored pieces) are still maturing — the visual fidelity isn’t yet good enough to fully replace trying on, but it helps with style judgment.

Why it matters

The two biggest reasons shoppers don’t buy online are “I’m not sure how it’ll look on me” and “I’m not sure of the size.” Virtual try-on directly addresses the first. The result is higher conversion, fewer abandoned carts, and lower return rates — especially for accessories where sizing isn’t a factor.

Related terms

Computer Vision, Personalization, Recommendation Engine