Glossary

Lead Qualification

In one line: Lead qualification uses AI to screen incoming enquiries, score how likely each is to buy, and flag the hot ones — so your team only spends time on real opportunities.

What it does

Every enquiry that lands — form fill, DM, email — gets read by AI, which assesses intent from what the person said and did, drafts an initial reply, and ranks it. High-intent leads get surfaced to you immediately; the rest get a helpful automatic response so nobody is left waiting.

Why it matters

When you’re busy, good leads go cold simply because you didn’t get to them in time. Qualification makes sure the ready-to-buy enquiries rise to the top while you’re occupied, instead of sitting in an inbox alongside tyre-kickers and spam. Speed-to-response is one of the strongest predictors of whether a lead converts.

What to watch for

Scoring is a guide, not gospel — review how the AI is ranking leads early on and correct it, so it learns what a good customer looks like for your specific business rather than a generic template.

Related terms

Chatbot vs AI Assistant, Customer Lifetime Value